The Bold & The Beautiful in The Guinness Book of World Records!

Executive Producer and Head Writer Bradley P. Bell, with Co-Creator Lee Phillip Bell and the Cast of The Bold and the Beautiful, accepting the Guinness World Records certification for “Most Popular Daytime TV Soap, this marks another great moment for the world renowned series.

Los Angeles, CA… Guinness World Records® named THE BOLD AND THE BEAUTIFUL “Most Popular Daytime TV Soap – Current.” A Guinness World Records® Adjudicator presented Emmy® Award-winning Executive Producer and Head Writer, Bradley P. Bell, and the Cast, with the certification of this coveted distinction on Stage 31 of CBS Television City, where the series has taped since its inception in March, 1987.

THE BOLD AND THE BEAUTIFUL’s international ratings success is unequaled in its genre. The series can be viewed on more than 45 broadcasters in over 110 countries. In the 66 countries and territories where there are scientific people-meter systems in place to measure television viewing audiences, THE BOLD AND THE BEAUTIFUL garnered 24.5 million viewers in 2008—a higher figure than any other telenovela or soap opera.

THE BOLD AND THE BEAUTIFUL was the recipient of another award based on worldwide ratings consecutively during the years of 2006 through 2009: the Golden Nymph for the Monte Carlo TV Festival’s TV Audience Award. The series was nominated on May 4, 2010, for the same award, and the winner will be revealed on June 10th, in Monaco.

June 1 through 7, 2010, the series’ steamy summer storyline features performances by Latin Recording Artist, Daddy Yankee, whose new album, “Mundial,” is currently #1 on Billboard Magazine’s Latin Artist Album chart, and Tony Okungbowa, the DJ from The Ellen Show. In these episodes, what starts out as a high school girl’s fabulous graduation party turns dark, as the pulsating rhythms entice certain characters to let down their guard, and subsequently fall into the depths of uncharted territory. THE BOLD AND THE BEAUTIFUL is the first and only U.S. English language daytime drama to simulcast in Spanish utilizing SAP (Secondary Audio Program) technology.

The new Guinness World Record comes on the heels of 11 Daytime Emmy® nominations, which the series received last week, including Outstanding Drama Series, Writing, and Directing. These nominations come for episodes that feature an all-female cast, headed by former “Golden Girl,” Betty White, which deal with the sensitive subject of dying with dignity. Winners will be announced live at the Daytime Entertainment Emmy® Awards, Sunday June 27, 2010. THE BOLD AND THE BEAUTIFUL was the recipient of the Daytime Emmy® Award for “Outstanding Drama Series” at the 2009 awards gala for the first time in its 23-year history.